Fractional Hire
COO
part-time or project-based manager capable of performing the duties of a Chief Operating Officer (COO).
CFO
part-time or project-based manager capable of fulfilling the responsibilities of a Chief Financial Officer (CFO).
CHRO
part-time or project-based manager capable of fulfilling the responsibilities of a Chief Human Resources Officer (CHRO).
CTO
part-time or project-based manager capable of leading digital transformation initiatives or implementation and harmonization of IT systems.
Marketing Research
Strategic Marketing Research
in-depth analysis of the external environment, market dynamics, customer behavior, competitors, and trends, with a focus on strategic insights. It includes market size and growth assessment, demand structure, customer motivations, competitive advantages, and entry barriers. Enables the identification of opportunities and threats, supports positioning decisions, and informs the development of a realistic market strategy. Used to guide product launches, market entry, scaling efforts, or adjustments to the business model.
Market Strategy
system of decisions focused on selecting target segments, positioning, scaling, and adapting the product to market conditions. Based on strategic market research, it includes the identification of key audiences, development of a unique value proposition, and selection of channels and go-to-market approaches. Helps concentrate resources on the most promising segments, increase product-market fit, and drive sustainable growth. Used for launching new products, repositioning existing ones, and entering new markets.
Market strategy should not be confused with marketing strategy.
Business Modeling
Business Model
structured description of how a company creates, delivers, and captures value. It includes key components such as customer segments, value propositions, channels, customer relationships, revenue streams, key resources, activities, partners, and cost structure. Provides a high-level framework to align strategy, operations, and finance. Serves as a foundation for designing business logic, assessing sustainability, and identifying growth opportunities.
Operating Model
structure that defines how a business organizes its processes, teams, technologies, and resources to effectively create and deliver value to customers. It includes elements of operational strategy such as organizational structure, roles, business processes, IT systems, performance metrics, and cross-functional interactions. Enables alignment between strategic goals and day-to-day execution, improves manageability and operational efficiency. Used for business transformation, scaling, and optimization.
Financial Model
tool that represents a system of interconnected financial indicators reflecting the revenue structure, costs, investments, and profitability of a project or company. It includes cash flow forecasts, P&L, unit economics, scenario analysis, and key metrics such as CAC, LTV, EBITDA, and ROI. Enables the assessment of financial sustainability, growth planning, investment justification, and identification of optimization opportunities. An essential component of the business plan and fundraising preparation.
Business Processes
system of repeatable and interconnected tasks, operations, and functions aimed at delivering predictable and consistent results. They form the backbone of a company’s operations — from customer acquisition to service delivery and financial management. Each process includes inputs, outputs, stakeholders, resources, and a defined sequence of steps. Business processes enable greater efficiency, scalability, manageability, and execution quality. They are used to standardize, automate, and optimize the work of teams and the organization as a whole.
Business Plan
detailed document describing the business development strategy, market, product, business model, team, operational and financial structure. It includes forecasts, unit economics calculations, risk assessment, and scenario planning. Serves as a foundation for managerial decision-making, investment attraction, and building the operational model. Enables a systematic approach to planning and provides a solid basis for communicating with investors, banks, and grant organizations.
Due Diligence
comprehensive assessment of a business conducted prior to investment, acquisition, merger, or strategic partnership. It includes legal, financial, operational, and strategic analysis. Enables the identification of hidden risks, verification of disclosed information, and informed decision-making. Solves the problem of lack of transparency, potential errors, and overvaluation of the company.
Pitch Deсk
concise and persuasive presentation designed to introduce a business to venture investors. It includes key elements from the business plan: problem, solution, market, product, business model, team, metrics, growth strategy, and funding request. Unlike a business plan, the pitch deck emphasizes visual clarity, brevity, and impact to support initial decision-making. It helps quickly convey the value of the project, capture investor interest, and initiate further discussions.
Digitalization
Tool
IT solution that reduces (but does not completely eliminate) manual work within a specific task. It helps increase the speed of routine operations, addressing issues of low task execution speed and high labor costs.
Automatization
IT solution that fully eliminates manual work, leading to the automation of a business process. It removes operational labor costs and minimizes the human factor, addressing inefficiencies and errors associated with manual execution.
ERP Integrations
Integration of various data systems with each other. Enables end-to-end data and process management, addressing issues of information fragmentation and improving coordination between company departments.
Business Analytics System
system that aggregates multiple data sources, enabling calculation of unit economics, margins, and ROI, creation of end-to-end reports, and generation of managerial insights. It supports data-driven decision-making by addressing the lack of transparency and informational basis for management decisions.
