document containing Political, Economic, Social, Technological, Legal, and Environmental (PESTLE) factors of the external environment that affect the feasibility of implementing a business strategy. It enables the identification of strategic risks and the search for global solutions to mitigate potential threats and leverage external opportunities.

overview of external trends that may impact business competitiveness and development. It enables timely adaptation of strategy to future market conditions, addressing the issue of non-competitiveness.

comprehensive assessment of changes and growth (or decline) drivers within a specific industry. It includes analysis of competitive forces, emerging technologies, shifting customer preferences, and regulatory factors. This assessment helps anticipate future opportunities and threats, reducing the risk of losing market position.

document that lists, measures, and provides a basic analysis of target audience segments. It helps determine market size by segment, optimizing targeting and addressing the issue of insufficient audience coverage.

definition of the market position of a product or company relative to competitors based on rational and functional factors such as price, features, channels, business model, and target segment needs. It helps identify competitive advantages and focus communication, addressing issues of weak positioning and lack of competitiveness.

precise description of the company’s advantages that fundamentally distinguish it from competitors and deliver unique value to the target audience. It enables a focused effort on competitive strengths, addressing issues of poorly defined value and low customer loyalty.

description of the emotional and strategic position of the brand in the minds of the target audience. It enables the development of a strong brand identity, addressing issues of generic positioning and weak differentiation.

textual description of specific semantic, visual, and verbal characteristics that convey the brand’s individuality and positioning. It defines expectations for the brand’s identity as expressed through its visual style and communication, addressing issues of inconsistent messaging and misalignment with marketing goals.

document that helps identify a competitive business strategy. It enables the assessment of a company’s strengths and weaknesses, as well as opportunities and threats, addressing strategic planning challenges and supporting the formulation of advantages for future positioning.

concepts that define the company’s core purpose, long-term direction (Mission), vision of the future (Vision), and guiding principles (Values). They help shape internal culture and motivation, addressing the problem of unclear goals and lack of inspiration within the organization.

identification of unique resources, competencies, or market conditions that provide the company with a sustainable advantage over competitors. It enables the achievement of competitiveness by addressing the issue of a weak market position.

management analytics system aimed at evaluating business performance using financial and operational metrics (such as Revenue, EBITDA, CAC, LTV, ROI). It belongs to the domain of strategic and operational management, covering the business model, channels, costs, and resources. It enables informed managerial decision-making by addressing the lack of growth points, profit control, and efficient resource management.

document that defines and structures key performance indicators (KPIs). It enables the creation of a KPI decomposition system, addressing the lack of clear metrics for performance evaluation.

document that assigns key performance indicators (KPIs) along with responsibilities to participants in business processes. It enables the distribution of KPIs among employees, addressing issues of insufficient accountability and staff motivation.

concise executive report that allows assessment of the company’s health, including through non-financial operational metrics. It enables monitoring of key company KPIs from multiple perspectives, addressing the limitations of one-sided performance evaluation and providing a comprehensive view of the business’s condition.

document containing detailed information about competitors, enabling the formulation of insights into their business strategies and vulnerabilities. It supports highly accurate strategic decision-making to improve market positioning, addressing issues of suboptimal strategies and missed opportunities.

document containing best practices and strong solutions used by competitors. It enables the identification of proven approaches to enhance competitiveness.

description of a system of interconnected partners, suppliers, distributors, and customers who collectively create and deliver value to the end consumer. It enables the discovery of business model innovations and improves efficiency.

document that defines the stage of the business model lifecycle. It helps assess the presence or absence of business potential, addressing uncertainties in company development and growth planning.

block diagram of the core elements of a business model, including descriptions of Partners, Processes, Resources, Value Proposition, Distribution Channels, Customer Relationships, Cost Structure, and Revenue Streams. It provides a concise and comprehensive overview of the business, addressing issues of clarity and alignment within the business model.

block diagram of interdependent companies and operational linkages between them. It enhances manageability of the business structure and achieves efficiency at the level of the operating model.

document that defines the distribution of functions, risks, and assets within the operating model. It ensures efficient allocation of resources, addressing issues of function duplication and inefficient resource distribution.

document that outlines the revenue and expense flows of the operating model. It ensures financial sustainability of the model by accounting for available resources, addressing issues of budget planning and financial risks.

research aimed at gaining deep understanding of the audience and its needs. It enables the development of products that closely align with customer expectations, addressing issues of product-market misfit and low customer satisfaction.

diagram that aligns customer needs with product attributes. It helps build a value proposition that strengthens competitive advantages, addressing issues of weak positioning and lack of perceived customer value.

document containing a detailed description and assessment of the competitive landscape for each product line. It helps identify promising market niches and propose unique products, addressing the lack of innovation and competitive advantages.

tool for analyzing and managing a company’s product portfolio based on market growth and market share. It enables the reallocation of resources among products to maximize profitability, addressing issues of inefficient resource use and low return on investment.

product analytics system focused on analyzing customer behavior and engagement metrics (such as DAU, Retention Rate, Churn, Activation Rate, and Feature Adoption). It operates within the domains of product management and customer experience, covering funnels, features, and user interactions. It enables enhancement of product value and customer experience by addressing issues of low conversion, insufficient activation, and product growth.

strategy aimed at maximizing overall company profit through tactical price adjustments across different products. It enables optimization of pricing policy to increase market share and profitability, addressing both financial and marketing challenges.

system that outlines management levels and coordination within the operating model. It helps organize organizational interaction, addressing issues of ineffective communication and lack of clear hierarchies.

table that defines the roles and areas of responsibility of participants in business processes. It helps align expectations among participants, addressing issues of role conflicts and unclear accountability.

system that defines the sequence of interactions among participants in business processes. It enables the implementation of an optimal workflow, addressing issues of inefficiency and lack of structure in operations.

document that defines work rules and quality standards for outcomes within a specific business process. It enables process standardization and improves work quality, addressing issues of non-compliance with external standards and low performance quality.

visual representation of key IT systems, platforms, and their interconnections, reflecting the company’s technical infrastructure. It provides a holistic view of the technology ecosystem, enabling system integration optimization and minimizing the risks of technological fragmentation.

document that describes the structure, flows, and data models within the organization, outlining methods for collecting, storing, and processing information. It enables the development of a comprehensive business intelligence system.

system of policies, standards, and procedures aimed at ensuring information security and regulatory compliance. It provides reliable protection of corporate data, reduces legal and cyber risks, and strengthens investor confidence in the company’s long-term reliability.

forecast of workforce needs aligned with the company’s business strategy. It ensures that the size and qualifications of the staff meet current and future organizational demands, addressing issues of understaffing or overstaffing.

document outlining the functions, tasks, authorities, rights, duties, and responsibilities of a job position. It ensures employees have a clear understanding of their role, addressing issues of role ambiguity and unclear accountability.

document that identifies the gap between an employee’s current and required skills. It helps determine training and development needs to improve staff qualifications, addressing issues of insufficient competence and preparedness.

approach that defines the key competencies and skills expected for a specific position, necessary to achieve professional and business goals. It enables standardization of personnel requirements and facilitates employee development planning, addressing issues of insufficient qualifications and misalignment between competencies and business objectives.

standards and regulations that define uniform requirements for employee behavior, service quality, and product offerings. They help maintain a high level of business ethics and consistent standards, addressing issues of inconsistent quality and misalignment with customer expectations.

system of business processes and documentation aimed at accelerating professional development. It facilitates effective onboarding of new employees, reduces staff turnover, and motivates employees to grow.

diagnostics and recommendations regarding existing or required IT solutions. It enables optimization of the IT infrastructure and improves its performance, addressing issues of technological lag and system inefficiency.

IT solution that reduces (but does not fully eliminate) manual work within a specific task. It helps increase the speed of routine operations, addressing issues of low execution speed and high labor costs.

IT solution that completely eliminates manual work, leading to the automation of a business process. It removes operational labor costs and minimizes the human factor, addressing inefficiencies and errors associated with manual execution.

integration of various data systems with each other. It enables end-to-end data and process management, addressing issues of information fragmentation and improving coordination between company departments.

business intelligence system that aggregates multiple data sources, enabling the creation of end-to-end reports and generation of managerial insights. It supports data-driven decision-making by addressing the lack of transparency and informational foundation for management decisions.

reports within a business intelligence system that provide answers to managerial questions. They help identify data trends, addressing the lack of timely indicators of emerging issues.